Miami, Florida (EFE).-
Latin music has a new king, and his name is Peso Pluma. The Mexican artist swept Thursday’s 2023 Billboard Latin Music Awards, surpassing the number of awards given to Puerto Rican Bad Bunny, who had been dominating the market and the award ceremonies for several years.
Peso Pluma received eight awards, among which four stood out: two hot Latin song of the year gongs for “Ella Baila Sola” (with Eslabón Armado), hot Latin songs artist of the year and new artist of the year.
Bad Bunny left the Watsco Center in the US city of Miami with seven Latin Billboards, the majority for his hit “Tití Me Preguntó.”
His performance was the most applauded of the night, singing “Moscow Mule,” “Tití Me Preguntó,” “La Neverita,” “Me Porto Bonito” and “Where She Goes” in a medley, before performing his latest single “Un Preview.”
Peso Pluma repeated a powerful “arriba México” upon receiving each of his awards. His victory in the Latin Billboards reflects the growing popularity of the new rhythms of Mexican music in the US and the Spanish-speaking world.
His “Ella Baila Sola” made history in 2023, becoming the first song of the regional Mexican genre to top the Billboard 200 list, which measures the popularity of songs worldwide.
Among the women, the most awarded was the urban singer-songwriter Karol G.
The Colombian was honored for her album “Mañana Sera Bonito.” Additionally, she received the Latin Billboard Spirit of Hope Award, for her philanthropic work for women and children through her Con Cora Foundation.
The quartet of top winners was completed by Colombian Manuel Turizo, who received three for his hit “La Bachata.” EFE